🧭 How We Navigate Growth and Complexity¶
Trust people, not policies
We bet on self-discipline and high performers—not endless rules and red tape.
💡 Our Philosophy¶
Most companies react to growth by adding layers of process. We do the opposite: we trust our people to stay creative, responsible, and effective without being micromanaged.
Long-term flexibility beats short-term efficiency. We’d rather have a team that adapts quickly than one that follows a rigid playbook.
✅ Our Two-Step Approach¶
🧹 Step 1: Minimize Rules
Every rule is a speed bump. We ruthlessly cut unnecessary process to make room for performance and innovation.
🎯 Step 2: Hire High Performers
We attract and retain people who are adaptable, responsible, and self-driven. They don’t need handholding—they need context and trust.
🧩 Embracing Empowering Processes¶
Not all processes are bad. A good process empowers people and promotes accountability. A bad one creates bureaucracy and slows everyone down.
📝 The 5-Question Test¶
Before we introduce a new process, we ask: Does it pass all 5 criteria? If not, we don’t add it.
🔄 Flexibility & Change
Does it accommodate changing tactics and circumstances? Processes should adapt, not ossify.
⚖️ Eliminate Bias
Does it reduce individual biases and assumptions? Fairness and transparency matter.
📊 Data-Driven
Can we measure its effectiveness with qualitative and quantitative data? No guessing.
🎯 Clear Goals
Does it ensure explicit, transparent communication of objectives? Everyone should know the “why.”
🎨 Encourage Creativity
Does it give teams room to use their creative intelligence? Process shouldn’t kill innovation.
✅ The rule: Only when we answer YES to all 5 questions do we add the process. Otherwise, it doesn’t make the cut.
🔗 Cross-Team & Cross-Department Processes¶
When work crosses boundaries—teams, departments, or divisions—the same 5-question test applies. But we add one more requirement: handoffs must promote accountability.
If one person hands work to another, both sides need clear ownership. No ambiguity, no dropped balls.
📄 How We Document Processes¶
When a process passes the test, we document it clearly using Responsibility Assignment Matrices:
🌐 RACI (Cross-Department)
For processes that span multiple departments or divisions.
→ Learn about RACI👥 CODE-KS (Within Department)
For processes that happen inside a single department.
→ Learn about CODE-KSRemember: Process is a tool, not a goal. Use it to empower, not control.